QR (Quick Response) codes are two-dimensional barcodes that can store much more information than traditional barcodes. QR codes can be read using a smartphone or tablet with a built-in camera and QR code scanning app. Here are some ways in which QR codes are set to kill the barcode:
- More data storage: QR codes can store much more data than traditional barcodes. QR codes can store up to 7,089 numeric characters or 4,296 alphanumeric characters, compared to 20-25 characters in a traditional barcode.
- Greater flexibility: QR codes can be customized to meet specific business needs, including branding and marketing. QR codes can be designed with logos, colors, and other branding elements.
- Enhanced tracking: QR codes can be used to track and analyze customer behavior and engagement. By linking QR codes to specific campaigns or offers, businesses can track how many people scanned the code and took action.
- Improved customer experience: QR codes can be used to enhance the customer experience. For example, QR codes can be used to provide additional information about a product or service, or to link to customer reviews and ratings.
- Contactless transactions: QR codes can be used for contactless payments and transactions, reducing the need for physical contact and improving safety.
Overall, QR codes offer significant advantages over traditional barcodes, including greater data storage, customization, tracking capabilities, customer engagement, and contactless transactions. As a result, QR codes are poised to become the barcode of the future.